Heritage Design for Heritage Brands
Do your branding and website truly match the vision you have for your brand?
I’m Kendall and I make timeless visual identities for heritage-minded brands and entrepreneurs.
Independent fashion houses, jewelry designers, witchy apothecaries, tarot readers - I get you. And I’m here to turn your idea into a real, income-generating, life’s-dream-fulfilling reality.
Whether you’re starting from scratch with an idea or needing to elevate a brand or website you already have, I’m here to help.
Recent Work
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Branding & Website Build for The Herbal Skin Shop
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Branding & website build for Natural History
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Visual Design for Lunar Mansion Press
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Hand-drawn Illustrations for Animal People
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Brand Identity for Housecrvft
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Brand Identity for The Spirit Principle
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Branding & Website build for Simply Rooted Wellness
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Website Build for Three Arrows Gallery
See My New Shop
I’m excited to introduce my new Etsy shop, Lunar Mansions! Shop tarot cards (coming soon), digital printables, and other beautiful esoteric products.
About Me
From building beautiful websites from scratch to starting and running my own fashion brand for 7 years, to coaching and mentoring others building their dream companies from the ground up, I’ve been involved in all the aspects of molding a vision into an actual tangible thing. It’s my passion - and something I’m really good at. I can’t wait to hear about your dream and help make it shine.
What I Do
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Successful branding will attract the customers you want to attract and communicate with them effectively, and is one of the most important investments you’ll make when starting your business. From simple logos/wordmarks to full brand identity packages, I can help elevate your brand and make you stand out from the crowd.
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Whether you need a website built from scratch or you have a crappy website that needs a loving, professional glow-up to truly reflect your brand’s potential, I can help. I love working with Shopify and Squarespace. Together, we can create an online world that truly makes your products or offerings shine.
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Not getting much traction on your ecommerce website? Recognizing problem areas is a skill. The problem areas can be a poorly designed customer journey, a lack of understanding who your customer is, or branding and visuals that look homemade or just aren’t reaching the right base. I’ll take a look at your website and offer a full and honest analysis of what’s working and what isn’t.
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Getting started can be scary and overwhelming. I’ve been there! You can take courses, read books, and watch countless YouTube videos, but at some point you just need a trusted professional to ask “Do I even have a good idea??” I’ve personally coached dozens of new entrepreneurs from scratch and can offer my honest feedback and insight into the industry. We can either tackle broad to-do lists, or just chat about specific questions you need help with that week. Be warned: I’m not just going to tell you everything you do or think is gold - I’ll challenge you where you need to be challenged and make sure you’re set up for success!
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In the age of AI-everything, adding personal, unique touches through hand-drawn art and lettering is about to explode as the way to set yourself apart. As a talented artist, I can add dimension to your website or branding with anything from hand-drawn portraits to handmade graphics and letters/words, and even logos.
My Philosophy
Help Independent Brands Succeed
I want to see more independent brands out there not just surviving, but thriving. That’s why I keep my prices accessible to small brands and new entrepreneurs, and offer a range of services for those just starting out - the kind I wish I had had when I was first starting my clothing line.
Upfront & Fair Pricing
Are you annoyed with those agencies that don’t list their prices, so you have to book a call with them in order to get even a ballpark idea of what they charge? So am I. That’s why I list my prices, and for some services I work hourly, so we can tailor the project to your unique needs and budget.
Good Branding is a Must-Have
You might have the most amazing product in the world but if your whole aesthetic looks homemade or just…badly-made, no one is going to like or trust you. Standing out as a professional in your niche and communicating to your customer effectively to build trust is key to success.
What I’ve done
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I’ve worked freelance for myself and for entrepreneurs just like you! See my portfolio here.
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My branding obsession started with I took a branding class at Parsons when I was pursuing my fashion design degree. What started out as helping friends with their new businesses has blossomed into too many projects to count. See my portfolio of my most recent work here.
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I was a mentor/coach an online business accelerator for sustainable fashion brands called Factory45 from 2021-2024. I mentored dozens of new entrepreneurs from idea to launch. I also taught the group workshops on subjects such as trend forecasting, DIY branding, planning a photoshoot, sustainable textiles, and much more.
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One of my favorite jobs ever was working at Vaute NYC, vegan fashion house and all-around incredible cruelty-free pioneer from 2012-2014. I did their graphic design, newsletters, t-shirt designs, visual art around the store, and designed and created the window displays for their flagship store on Grand Street in Brooklyn.
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I’ve been doing the graphic design and social media for Denver-based acupuncture clinic Light & Dark Acupuncture from 2020-present. Since managing their social media, we have more than 10x’ed their follower count.
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I’ve designed, written, and sent email campaigns for Vaute NYC, Light & Dark Acupuncture, and my own fashion brand, Natural History. I’m well versed at using and building custom campaigns in Mailchimp.
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I founded my own vegan, sustainable fashion brand (first called Vesta Studio, later rebranded as Natural History) in 2017. I was featured in the San Francisco Chronicle, worn by Alicia Silverstone, and featured in many other publications and am so proud to have been a pioneer in accessible, beautiful and wearable cruelty-free clothing. I did every aspect of the brand from designing, pattern- and sample-making, to creating my own branding and building my online shop and creating and running the marketing. It was truly an incredible experience.
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I have my own YouTube channel where I share start-up tips with aspiring fashion entrepreneurs. You can check it out here!
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I have extensive experience with Photoshop, Illustrator & Canva to create logos, moodboards, marketing materials, and print & packaging design
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I have both handdrawn artwork for textile printing and created repeat patterns in Adobe Illustrator for Vaute NYC and my own fashion brand.
Want to start your own fashion brand?
Check out my YouTube channel The Thread, where I share my best tips for starting a fashion brand from scratch. Where most channels like this gloss over the nitty-gritty details of starting a business, I focus on the foundational stage and teach you how to set yourself up for success right from the beginning.
